Digital Outlook Report 2009 - Razorfish's Version
3/11/2009 10:10:00 am
•
2009 predictions,
digital media,
digital outlook
•
0
comments
Credit to the competition where due, Razorfish have published an insightful Digital Outlook guide for 2009.
Discussing the new role of the agency in business planning, emerging media, new buying practices, the evolution of campaign measurement and a really in-depth look at TV (where it is, and where it could be by the close of 2009).
There's the customary focus on social media (as is the norm these days), and, not to feel left out, the economic downturn gets its warranted mention in "When the Going Gets Tough..." (p.174-)
Might take a while to load the PDF, and a little bit longer to trawl through (it's 180 pages short), but you are likely to learn a thing or 2 along the way.
Have fun...
Discussing the new role of the agency in business planning, emerging media, new buying practices, the evolution of campaign measurement and a really in-depth look at TV (where it is, and where it could be by the close of 2009).
There's the customary focus on social media (as is the norm these days), and, not to feel left out, the economic downturn gets its warranted mention in "When the Going Gets Tough..." (p.174-)
Might take a while to load the PDF, and a little bit longer to trawl through (it's 180 pages short), but you are likely to learn a thing or 2 along the way.
Have fun...
Posts
(0) Comments
Post a Comment