For Blogging Out Loud...

There's a type of ego in the industry I work in - its one of assumption. The assumption that everyone knows what you're talking about, the assumption that everyone is as intelligent/proactive/quick as you, and the assumption that everyone knows their own target market.

Stepping back and taking stock is one of the hardest things for me to do.

When I speak to friends, I may feel that 'they' are stuck in the caveman era (relatively), and that I need to justify that 'manipulating Google' is indeed more than a full-time job. While I feel as though I am dumbing everything down for them, I completely understand the trading of stocks, the selling of houses and graphic design - or whatever it is that they do for a living.

The fact is, 'digital' moves that little bit faster than the rest of the world, therefore we, as digital marketers are, by nature of our foresight and challenges, impatient people.

We want things now - that's why we are always connected, with a BlackBerry, an iPhone, a laptop, home and mobile broadband, Twitter, Facebook, LinkedIn, RSS feeds, the list goes on.

Is it possible digital is moving too fast for the rest of the world?

It's true we transact, connect and generally live a valuable portion of our lives through the lords own interweb - but we're unique and we don't realise it. There are still a lot of people to educate, they still don't "get" online, and they are likely the ones who, once you explain what you do for a living, answer with "this web lark is amazing innit".

Is it too much to fathom that there are probably more of 'them' than there are of 'us'?

Digital marketers of the world unite, take stock. There's plenty more hard work on the horizon...